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TABS Analytics’ Cosmetics Tracker finds brand has been less than successful at capturing consumer interest.
March 13, 2018
By: Christine Esposito
Editor-in-Chief
TABS Analytics, Shelton, CT, has released survey results that show Kylie Cosmetics by Kylie Jenner is failing to resonate among millennial customers in the US, ranking low on “brand favorability” and “product trial” among 33 cosmetics brands being measured in the firm's recent syndicated Cosmetics Tracker Survey. The brand list contained a mix of brands carried in mass market (e.g. Maybelline, Revlon) and specialty channels (Becca, Estée Lauder, Kylie Cosmetics). ...
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